Research
A data-backed go-to-market plan for your next market expansion.
Before entering a new market or vertical, this workflow researches the landscape, identifies the ideal ICP, maps the competitive environment, and generates a structured go-to-market plan for your team.
Workflow Steps
How this workflow runs
Market and goal brief
System InputYou define the target market and key success metrics.
Market sizing
Market Research AnalystMarket Research Analyst estimates TAM, SAM, and SOM for the target market.
ICP identification
Market Research AnalystIdeal customer profiles for the new market are researched and defined.
Competitive landscape
Competitive Intelligence AgentCompetitive Intelligence Agent maps all competitors in the target market.
Channel research
Market Research AnalystEffective GTM channels for reaching the target ICP are identified.
GTM plan compilation
Market Research AnalystA structured go-to-market plan is compiled with ICP, channels, messaging, and sequencing.
Triggers
What starts this workflow
Manual trigger with market brief
Outputs
What you get when it runs
GTM plan document in Notion
Market sizing estimates
ICP definitions for new market
Competitive landscape summary
Channel recommendations