Content
A complete inbound content machine — from SEO to published article.
This workflow combines SEO gap analysis, content calendar planning, article creation, and multi-channel distribution into a single end-to-end pipeline that runs continuously.
Workflow Steps
How this workflow runs
Monthly SEO analysis
SEO Audit + Content CalendarSEO Audit + Content Calendar identifies the top keyword opportunities each month.
Content calendar update
Content Marketing FlywheelThe monthly calendar is updated with prioritized SEO targets and trend-based topics.
Weekly content creation
Content Marketing FlywheelContent Marketing Flywheel drafts 2 articles per week from the calendar.
Approval and publish
Approval GateArticles are reviewed, approved, and published to your CMS.
Multi-channel repurposing
Content Repurposing EngineEach published article is repurposed into social posts and newsletter content.
Performance tracking
SEO Audit + Content CalendarPublished content is tracked for SEO performance to inform the next month's calendar.
Triggers
What starts this workflow
Monthly SEO analysis schedule
Weekly content creation schedule
Outputs
What you get when it runs
8+ published articles per month
Social repurposing for each article
Newsletter content from each article
Monthly SEO performance report